---
title: Can I use a targeted mailshot to do lead nurturing?
description: Yes, you can use targeted mailshot to nurture the leads who have shown interest by interacting with your content, but might not be in a decision-making stage at the moment.
---

[Skip to content](https://knowledge.specialchem.com/can-i-use-a-targeted-mailshot-to-do-lead-nurturing#main-content)

English

Show submenu for translations

![SpecialChem Logo isolated - 2000px.png?width=1999&quality=high\]](https://knowledge.specialchem.com/hs-fs/hubfs/SpecialChem%20Logo%20isolated%20-%202000px.png?quality=high&height=50&name=SpecialChem%20Logo%20isolated%20-%202000px.png)

- [Default HubSpot Blog](https://specialchem-8989367.hs-sites.com/blog)

Open main navigation

Close main navigation

- [Default HubSpot Blog](https://specialchem-8989367.hs-sites.com/blog)
- English
  
  Show submenu for translations

 Hello. How can we help you?

- There are no suggestions because the search field is empty.

1. [Help Center](https://knowledge.specialchem.com/?hsLang=en)
2. [Digital Marketing Campaigns](https://knowledge.specialchem.com/digital-marketing-campaigns?hsLang=en)
3. [Targeted mailshots](https://knowledge.specialchem.com/digital-marketing-campaigns?hsLang=en#targeted-mailshots)

# Can I use a targeted mailshot to do lead nurturing?

Yes, you can use targeted mailshot to nurture the leads who have shown interest by interacting with your content, but might not be in a decision-making stage at the moment. With the lead nurturing mailshot, you’re maintaining the leads’ knowledge about your company and technology, so that you stay top of mind when they do have an active project / are making a decision. 

- [Getting started](https://knowledge.specialchem.com/getting-started?hsLang=en#main-content)

    - [Leads & Requests](https://knowledge.specialchem.com/getting-started?hsLang=en#leads-requests)
- [Digital Marketing Campaigns](https://knowledge.specialchem.com/digital-marketing-campaigns?hsLang=en#main-content)

    - [Targeted mailshots](https://knowledge.specialchem.com/digital-marketing-campaigns?hsLang=en#targeted-mailshots)
    - [Newsletter campaigns](https://knowledge.specialchem.com/digital-marketing-campaigns?hsLang=en#newsletter-campaigns)
    - [Online banners](https://knowledge.specialchem.com/digital-marketing-campaigns?hsLang=en#online-banners)
    - [Webinars](https://knowledge.specialchem.com/digital-marketing-campaigns?hsLang=en#webinars)
    - [Content creation](https://knowledge.specialchem.com/digital-marketing-campaigns?hsLang=en#content-creation)
    - [Product listing - Universal Selector](https://knowledge.specialchem.com/digital-marketing-campaigns?hsLang=en#product-listing-universal-selector)
- [Reporting](https://knowledge.specialchem.com/reporting?hsLang=en#main-content)

    - [Program Analytics](https://knowledge.specialchem.com/reporting?hsLang=en#program-analytics)
    - [Lead scoring](https://knowledge.specialchem.com/reporting?hsLang=en#lead-scoring)

- [Default HubSpot Blog](https://specialchem-8989367.hs-sites.com/blog)

# SpecialChem

Copyright © 2026, SpecialChem