To ensure effective communication and retain the interest of users, it is recommended to maintain your obsolete products on SpecialChem by labeling them as 'Discontinued' instead of deleting them entirely. There are multiple reasons for this:
- These products are still being searched for on the Web, and keeping them as ‘Discontinued’ will inform people about their status
- There will be other traces of these products on the Web, and SpecialChem will serve as a relevant source of information about their commercial status
- If SpecialChem visitors land on a discontinued product page, they will be redirected to your other, available products, preventing you from losing their interest.