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1. [Help Center](https://knowledge.specialchem.com/)
2. [Reporting](https://knowledge.specialchem.com/reporting)

# Reporting

- [What is the difference between views and clicks?](https://knowledge.specialchem.com/what-is-the-difference-between-views-and-clicks)

## Program Analytics

- [What is an open rate?](https://knowledge.specialchem.com/what-is-an-open-rate)
- [What is Program Analytics and why use it?](https://knowledge.specialchem.com/what-is-program-analytics-and-why-use-it)
- [If the lead has downloaded different documents/products, will I receive the information?](https://knowledge.specialchem.com/if-the-lead-has-downloaded-different-documents-will-i-receive-the-information)
- [How does SpecialChem define the digital marketing campaign KPIs?](https://knowledge.specialchem.com/the-digital-marketing-campaign-kpis)
- [Why can't I see my latest campaigns in Program Analytics?](https://knowledge.specialchem.com/why-cant-i-see-my-latest-campaigns-in-program-analytics)
- [Who should I contact if I have a question on Program Analytics?](https://knowledge.specialchem.com/who-should-i-contact-if-i-have-a-question-on-program-analytics)
- [Can more than one user from my company access Program Analytics?](https://knowledge.specialchem.com/can-more-than-one-user-from-my-company-access-program-analytics)
- [What do the different “Lead Type” refer to?](https://knowledge.specialchem.com/what-do-lead-type-refer-to)
- [How can I access Program Analytics?](https://knowledge.specialchem.com/how-can-i-access-program-analytics)
- [What is the definition of the popularity index?](https://knowledge.specialchem.com/what-is-the-popularity-index)
- [How do I extract my leads from Program Analytics?](https://knowledge.specialchem.com/how-do-i-extract-leads-from-program-analytics)
- [Why does the sum of all leads from my campaigns not correspond to the total leads I see in “Leads Details”?](https://knowledge.specialchem.com/why-is-the-sum-of-all-leads-different-from-the-total-leads)
- [I forgot my Program Analytics credentials](https://knowledge.specialchem.com/program-analytics-credentials)
- [How to see my remaining credit of leads?](https://knowledge.specialchem.com/how-to-see-my-remaining-credit-of-leads)

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## Lead scoring

- [What is lead scoring and how are lead scores calculated?](https://knowledge.specialchem.com/what-is-lead-scoring-and-how-are-lead-scores-calculated)

- [Getting started](https://knowledge.specialchem.com/getting-started#main-content)

    - [Leads & Requests](https://knowledge.specialchem.com/getting-started#leads-requests)
- [Digital Marketing Campaigns](https://knowledge.specialchem.com/digital-marketing-campaigns#main-content)

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    - [Webinars](https://knowledge.specialchem.com/digital-marketing-campaigns#webinars)
    - [Content creation](https://knowledge.specialchem.com/digital-marketing-campaigns#content-creation)
    - [Product listing - Universal Selector](https://knowledge.specialchem.com/digital-marketing-campaigns#product-listing-universal-selector)
- [Reporting](https://knowledge.specialchem.com/reporting#main-content)

    - [Program Analytics](https://knowledge.specialchem.com/reporting#program-analytics)
    - [Lead scoring](https://knowledge.specialchem.com/reporting#lead-scoring)

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