---
title: What is a call-to-action button?
description: A call-to-action (CTA) is a prompt that encourages the user to take some specified action.
---

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# What is a call-to-action button?

## A call-to-action (CTA) is a prompt that encourages the user to take some specified action.

A call-to-action is typically written as a command or action phrase, such as ‘Request Sample’ or ‘Contact Supplier’ and generally takes the form of a button or hyperlink. 

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