---
title: What is a retargeting mailshot?
description: A retargeting mailshot is a marketing tactic that helps you reintroduce a specific product or message to a particular audience member who showed interest but never followed through on the call-to-action.
---

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# What is a retargeting mailshot?

A retargeting mailshot is a marketing tactic that helps you reintroduce a specific product or message to a particular audience member who showed interest but never followed through on the call-to-action. Actions can include anything from signing up for a webinar, downloading a report, or even making a purchase.

The audience of a retargeting mailshot can be based on a specific action taken by the known user, such as:

- the openers of a first email
- the leads who downloaded a specific document
- the registrants of a webinar
- the leads who visited a specific product page
- etc.

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