A targeted mailshot is a powerful outbound tool to reach and capture the interest of our members meeting specific target criteria, by offering them educational content.
A targeted mailshot is an email sent to a group of recipients who match the demographic criteria you have defined. The criteria can include the following:
- Geographic region
- Company activity
The goal of a targeted mailshot is to communicate directly with your target customers and prospects and generate leads by offering a document to download, a webinar to register for, etc.
At SpecialChem, we regularly send marketing emails to promote the content of chemical suppliers, to targeted engineers and formulators.